Three Types Of Websites
There are three types of traffic that you can attract to you websites:
1. Traffic that you have purchased.
2. Traffic invited through your sites which you can control.
3. Traffic that you invite through landing pages you do not control.
Knowing this information you can then determine the type of website that will best serve your marketing requirements.
1. Squeeze or Landing Page: the goal of this page is to drive all the traffic that you control to this page to convert it into traffic you own. The landing page provides the client with information on your product that you invite them to purchase.
2. Sales Page: the goal of this page is to market the client by driving the traffic immediately here after an opt-in. Drive the traffic you own to these pages.
3. Blog: the main purpose of the blog is to convert the traffic you don’t control into traffic you own. The traffic you own (those clients who have opted-in & have stayed) allows you to build stronger relationships of trust. Just as businesses in your neighborhood have invited you by providing services and products, their quality has attracted you to stay. Their quality and service meets your values and standards, thus you allow them to build stronger relationships to serve you in the near future. As a marketer these websites are your gateway to invite these clients so you can serve their needs and wants.
These three types of websites allows you to market and drive this traffic to your business.
Consider this thought: If it does not fit into one of these 3 types of websites, it’s not a website, it’s a product!
Tags: getting traffic, landing pages, marketing blog page, squeeze page, three types of websites, websites
