Three Options To Selling Online
The purpose of marketing products is to provide customers with specific wants or needs with unique valuable products that are often less expensive than at a brick and mortar store or unique products that do not exist in these stores. So the online marketing entrepreneur requires a system or process that assists the searching customer find the web page of the business entrepreneur. These three online selling options can assist the business entrepreneur.
1. Written Copy (Sales letter)
- To appeal to customer’s wants, needs, and desires it is important to understand your customer to get into your customer’s mind.
- Through the power of words we are selling them on the product that will fulfill their desires.
- Top entrepreneurs spent a lot of time getting to know who they’re selling to. This is a real business and you’ll have to put some time into researching your customers. The purpose is to know your customer so you can eloquently tell them the product you are selling them is going to improve their life and that the product they are going to receive is of value to them. To understand your customer one needs to read their magazines and visit their websites. Customers with like-minded interests gather together online – in the same fashion that people follow their favorite movie star.
- This is where you can determine where the real “pain” in a market is located – and you can provide a solution in your sales letter.
- As a copywriter and marketer, you are a problem solver. For some ideas check out (www.answers.yahoo.com)
- Also knowing your competition and what kinds of products are they selling and rest assured if the same concern is raised over and over there is a market.
- Another way to get in your customer’s head is to subscribe to several leading blogs in your market. You can find these by going to (www.blogsearch.google.com) and typing in your market. Checking out the blogs that get the most traffic are usually the ones at the top of Google listings.
- Another option to consider is if your market is small then instead of subscriptions to magazines, you can subscribe to enzymes.
2. Videos
- Getting broadband internet connections and “video sales letters” have started cropping up among the internet marketing community.
- The big marketers who use video squeeze pages and sales letters create a script before they do their video. They know the exact triggers that make people buy, and make sure they put them in their video.
In other words, all copywriting principles you learned in my past articles are still relevant for video. You have to get your prospect’s attention, keep their interest, build their desire, and motivate them to take action.
3.Teleseminar/Webinar A growing phenomenon to assist online business owners and internet marketers is making money with teleseminars. A teleseminar is a time saving technique where the business owner informs interested potential clients through a conference call or online web medium of information products, marketing skills and business secrets. The business owner uses the format to inform clients and thereby establishing and building their trust. Telephone conference calls are simple to organize. Webinars are effective as the computer screen displays the leader’s screen to all participants along with audio sound through the speakers or a head set. Telephone calls can be recorded as audio files and emailed to clients who are unable to attend the session live. The webinars can also be recorded and emailed if clients missed the call or they want to review the concepts. Teleseminars and webinars, obviously cannot provide the intimacy of a seminar, however they provide greater convenience and cost savings when air travel and accommodation would be required.
Five tips to strengthen the value of the teleseminars.
- Develop an informative website to connect with leads where a lead generating sales page invites the sale of other products after the teleseminar.
- See that an autoresponder series through Aweber or iContact provides your repeated contact with leads informing them of future teleseminars or webinars and new products.
- Acquire a free or purchased recording software to inform leads or clients unable to attend the live presentation.
- Market your teleseminars by informing clients through blog posts, teleseminar directories, and article marketing
- Recording the teleseminars and bundling them with a pdf document provides marketable documents that can be used as free interesting down loadable ebooks and videos or for marketable cash purchases.
Tags: entrepeneurs, marketing online, network marketing training, salesletter, video, written copy
