Three Options To Selling Online

The purpose of marketing products is to provide customers with specific wants or needs with unique valuable products that are often less expensive than at a brick and mortar store or unique products that do not exist in these stores. So the online marketing entrepreneur requires a system or process that assists the searching customer find the web page of the business entrepreneur. These three online selling options can assist the business entrepreneur.

1.    Written Copy (Sales letter)

• To appeal to customer’s wants, needs, and desires it is important to understand your customer to get into your customer’s mind.
• Through the power of words we are selling them on the product that will fulfill their desires.
• Top entrepreneurs spent a lot of time getting to know who they’re selling to. This is a real business and you’ll have to put some time into researching your customers.  The purpose is to know your customer so you can eloquently tell them the product you are selling them is going to improve their life and that the product they are going to receive is of value to them. To understand your customer one needs to read their magazines and visit their websites. Customers with like-minded interests gather together online – in the same fashion that people follow their favorite movie star.
• This is where you can determine where the real “pain” in a market is located – and you can provide a solution in your sales letter.
• As a copywriter and marketer, you are a problem solver. For some ideas check out (www.answers.yahoo.com)
• Also knowing your competition and what kinds of products are they selling and rest assured if the same concern is raised over and over there is a market.
• Another way to get in your customer’s head is to subscribe to several leading blogs in your market. You can find these by going to (www.blogsearch.google.com) and typing in your market. Checking out the blogs that get the most traffic are usually the ones at the top of Google listings.
• Another option to consider is if your market is small then instead of subscriptions to magazines, you can subscribe to enzymes.

2.   Videos

• Getting broadband internet connections and “video sales letters” have started cropping up among the internet marketing community.
• The big marketers who use video squeeze pages and sales letters create a script before they do their video. They know the exact triggers that make people buy, and make sure they put them in their video.

In other words, all copywriting principles you learned in my past articles are still relevant for video. You have to get your prospect’s attention, keep their interest, build their desire, and motivate them to take action.

3.Teleseminar/Webinar                                                                                                                                                                                                                A growing phenomenon to assist online business owners and internet marketers is making money with teleseminars. A teleseminar is a time saving technique where the business owner informs interested potential clients through a conference call or online web medium of information products, marketing skills and business secrets. The business owner uses the format to inform clients and thereby establishing and building their trust. Telephone conference calls are simple to organize. Webinars are effective as the computer screen displays the leader’s screen to all participants along with audio sound through the speakers or a head set. Telephone calls can be recorded as audio files and emailed to clients who are unable to attend the session live. The webinars can also be recorded and emailed if clients missed the call or they want to review the concepts. Teleseminars and webinars, obviously cannot provide the intimacy of a seminar, however they provide greater convenience and cost savings when air travel and accommodation would be required.

Five tips to strengthen the value of the teleseminars.

• Develop an informative website to connect with leads where a lead generating sales page invites the sale of other products after the teleseminar.

• See that an autoresponder series through Aweber or iContact provides your repeated contact with leads informing them of future teleseminars or webinars and new products.

• Acquire a free or purchased recording software to inform leads or clients unable to attend the live presentation.

• Market your teleseminars by informing clients through blog posts, teleseminar directories, and article marketing

• Recording the teleseminars and bundling them with a pdf document provides marketable documents that can be used as free interesting down loadable ebooks and videos or for marketable cash purchases.

Three Types Of Websites

There are three types of traffic that you can attract to you websites:

1. Traffic that you have purchased.

2. Traffic invited through your sites which you can control.

3. Traffic that you invite through landing pages you do not control.

Knowing this information you can then determine the type of website that will best serve your marketing requirements.

1. Squeeze or Landing Page: the goal of this page is to drive all the traffic that you control to this page to convert it into traffic you own. The landing page provides the client with information on your product that you invite them to purchase.

2. Sales Page: the goal of this page is to market the client by driving the traffic immediately here after an opt-in. Drive the traffic you own to these pages.

3. Blog: the main purpose of the blog is to convert the traffic you don’t control into traffic you own. The traffic you own (those clients who have opted-in & have stayed) allows you to build stronger relationships of trust. Just as businesses in your neighborhood have invited you by providing services and products, their quality has attracted you to stay. Their quality and service meets your values and standards, thus you allow them to build stronger relationships to serve you in the near future. As a marketer these websites are your gateway to invite these clients so you can serve their needs and wants.

These three types of websites allows you to market and drive this traffic to your business.

Consider this thought: If it does not fit into one of these 3 types of websites, it’s not a website, it’s a product!

Building A Business Value Ladder

In contemplating the building of a business it is going to take time and effort. During this building time find something outside yourself that will pull you through those sticking points. Set goals and adopt a ready position where you move forward fast and prevent getting caught making it perfect. Get it going and then go back and perfect it. At first you will need to learn all skills require to get the job done.  While these learning these skills, find those you enjoy most! When time permits take on the jobs you enjoy most and make them yours, and then find others to do everything else.

By this time you might have your product to market. More on this topic later! When you have determined your product the most important part of any product is the hook that captures the clients interest which is the value of the product. Next you are onto the marketing process where you need a landing page for your visitors to opt-in and provide you with name and e-mail address. Remember it may take seven times seeing your marketing before they will trust you enough to buy. Capture the name and e-mail address in an auto-responder so you can setup follow-up marketing campaigns to deliver subscribers e-mails automatically to close the sale.

You can create a sales process that will sell your products using videos, sales letters and webinars. The sales message needs to communicate: who you are, what product do you have, why the clients needs the product, and indicate how the client can obtain the product. Provide proof of the product’s benefits with sales advertising that is honest, truthful and guarantees the value of the product.

Previously you determined that your product had value for your client, so focus the marketing on the benefits of the product.  Target your marketing to: their likes & dislikes, knowing what makes them happy or angry, and what keeps them up at night. Knowing the target market allows you to find where they congregate.  “The internet is powerful because everyone congregates together based on similar beliefs, values and interests” by Russell Bronson. Knowing all of this, the next step is getting your ads in front of you targeted market. The fun becomes marketing products that sell, finding where the clients are, and putting the ads in front of those clients.

Selling Your Product:

1. Create a landing page where you will collect many visitors’ names and e-mail addresses.

2. Get It Done: The landing page is a reasonably easy task and can be inexpensively outsourced. But you will need to provide the materials for the landing page and then get the page on the internet. You will need a domain name, a web hosting site, and an autoresponder to retrieve the clients information.
3. Develop a sales process that answers the following questions:
- Who am I?
- What do I have?
- Why should my visitors want it?
- How can they get it?
4. Be sure you have proof of your product’s claims that work! Created a follow-up system with your list to  show them proof.
- Extra Helps: Read the article titled “Three Common Copy Crushers” by Kevin Hill (page 22 of the
May 2009 issue
5.  When Marketing Your Product, be able to describe your target customer knowing their:
- Likes and Dislikes:
- What Makes Them Happy?:
- What Makes Them Angry?:
- What Keeps Them Up At Night?:
6.  Keep identifying key places your customers congregate.

Our Moral Obligation

“If you believe that what you have is useful and valuable to your clients, then you have a MORAL OBLIGATION to try to serve them in every way possible.” – Jay Abraham

The Elite Online Training Team has learned that for individual clients to become successful entrepreneurs, require the emotional, mental, and psychological support to transform their abilities far beyond what they currently believe they are capable of achieving. All successful people have a high sense of determination! They expect a willingness to learn, to grow and to achieve more to build their future. The key distinction between someone who succeeds in life and someone who constantly fails is their distinct belief that they can work at changing their life today which benefits them tomorrow where a person that constantly fails, feels like a failure.

“Success is a collection of constant little actions all compressed together being done
repeatedly which ultimately directs the course of your life to the destination of your
personal choice, instead of what 95% of what most people experience, which is “headed
to a town called no where” – Anthony Robbins

Your POWER of success comes from CONSTANT FOCUS, combined with DAILY ACTION in order to improve what ever you’re choosing to focus on regularly. The Ultimate Success Formula is to change your approach, try something else, UNTIL YOU SUCCEED.

Elite Online Training Team purpose or product is to provide a process for success, an entrepreneurial development, that provides knowledge, support, insider secrets and numerous shortcuts in an organized intensive solution that supports your success.

If all you do, is improve on 1 thing, at 1% a day, what will happen to your level of improvement within 1 full year? If you said you’ll be 365% better, cautiously think again! Remember, self improvement works like “compound interest” where the  compounding effects can magnify your skills more than 365%!
How will you feel, when from 1 year today, you’re over 1000% BETTER at something, than you are, right now. How do you start? Simple.. by making easy, small, changes… daily. Add little bits of progress. These skills will allow you the ability to make it happen NOW, not 10 years from now. Most people FOCUS on “How to make a living” INSTEAD OF.. HOW TO DESIGN .. THEIR LIVES….Which side of the fence do you lean on now? Which side of the fence, do you WANT TO BE on?

The Elite Online Training Team knows and believes that these small useful and valuable steps taken consistently daily is our MORAL OBLIGATION to help serve our clients in every way possible way!

It is important to plan an end goal for the efforts of your web site. This needs to be coordinated with your website launching, website optimization, advertising revenue, lead generation and link development. Let us work with you to develop solutions that deliver information to your customers and manages your critical data. Let us seek out the most advanced web based technologies creating solutions for your web site needs.